Target market


Usually my email contains special offers for viagra or various bodily enhancements. I suspect that the senders are not spending a lot of time segmenting their mailing list to ensure that their marketing is correctly targeted.

But when the advert below appeared in my mailbox, I wondered if the sender was using some sort of sophisticated analytics. If so, I am pleased that they have classed me as a slim office-lizard.


Copy of advert for office wear

However, on reflection I don’t think I will bother to click through. I’m a traditionalist and brown and blue are not my colours.

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