Brand awareness

21Jun09

Marketing people use ‘spontaneous recall’ to test how effectively a brand has been advertised. It is measured by asking people to name, unprompted, a brand associated with a particular product.

Today was Father’s Day in the UK.

Four children. One father. Spontaneous recall: 25%… or perhaps 75% if asking “is it Father’s Day today?” counts as recall.

I received two cards, two gifts, one text and an excuse (“I remembered it was Father’s Day when I was in Sainsburys yesterday… I nearly bought you Jeremy Kyle’s book, but it was too heavy”).

It is the thought that counts.

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One Response to “Brand awareness”

  1. 1 JGodard

    tesco’s.
    chick lit.

    and did I not just bake you a father’s day banana cake?


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