Archive for June 21st, 2009

Brand awareness

21Jun09

Marketing people use ‘spontaneous recall’ to test how effectively a brand has been advertised. It is measured by asking people to name, unprompted, a brand associated with a particular product. Today was Father’s Day in the UK. Four children. One father. Spontaneous recall: 25%… or perhaps 75% if asking “is it Father’s Day today?” counts […]